Brennan Bogert-St. Vincent
Brennan Bogert-St. Vincent
 

Copywriter / Journalist / Poet

Experienced with high-volume, fast-paced creative and a pro at social, I can juggle voices, dig up the facts with thorough research, and turn content into community. I am passionate about language as a tool for gender and racial equality.

I am a regular features writer at Go Magazine, and my poetry has appeared in Iowa's Best Emerging Poets, Anomaly, Bodega, Cathexis Northwest, High Shelf Press, and elsewhere. I was awarded a New Music USA grant to produce a series of six music videos based on aquatic imagery and the transformational nature of language and body.

I have a BA in English from the University of Iowa and an MFA in Poetry from Sarah Lawrence College, where I was a two-time Jane Cooper Fellow and studied with New York Poet Laureate, Marie Howe.

 

COPYWRITING

Life sciences and biomedical writing

Since 2020, I have worked with brands across fields including cardiology, dermatology, hematology, and oncology to transform high-science concepts into lead-generating digital and in-person content.

Highlights include:

  • 1 first-on-brand influencer TikTok content that generated >3 million impressions in two months

  • 2 brand launches and FDA-approvals in 2021 and 2023

Nonprofit Leadership Center

Bravery can mean a lot of different things to different people. In preparation for the National Leadership Center’s 2021 Conference, I worked with producers at Palette Group to capture the diverse meanings of bravery and the successes, missions, and values of NLC’s member organizations in this digital and television spot.

 

Google: Web Creators

I began writing copy to highlight practical advice from industry influencers on how to create, share and monetize content from the web in February 2021. In addition to writing blog posts, headlines, metadata, and alt-text, I also source, manipulate, and format images to accentuate copy. Within four months, this content resulted in above-average related content CTR and share rates.

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Google: All In

All In is Google’s Inclusive Marketing guide. Every creative choice impacts how we see ourselves and how we see each other. All In aims to incite positive changes across the media landscape by providing marketers the resources, tools, and information to ensure accurate representation at each stage of the creative process.

For this project, I provided copyediting, and research to topic guides including Bringing underrepresented perspectives to the work early and often and Building inclusion into the creative process.

I also provided sensitivity reading, research, and specific copy edits to audience guides representingTrans and/or Gender Expansive People, LGBTQ+ people and Women.

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The Leadership Conference for Civil and Human Rights

During the Biden administration, Judge Katanji Brown Jackson was confirmed to serve on the U.S. Court of Appeals for the D.C. Circuit. She is considered a likely candidate for an eventual Supreme Court Nomination. Recognizing the historical importance of the first Black woman appointed to the Supreme Court, my client requested concepts for video content that would celebrate the moment and inspire marginalized girls and women. I drafted these concepts in response.

 

Finger tattoos, body politics, and poetry: that’s what was on our minds in April and May of 2020 when Emma Stewart and I first conceptualized Sweet Fist. We were counting our knuckles, joking about sweetness and violence. That year both were at full force in and against our communities. This zine has been a year of isolation, writhing protest, riot, and closeness in the making. Survival was a full-time job, and at times the combined pressures of illness, police brutality, economic insecurity flattened the art-making urge. Sweet Fist is a monument to strength and resilience, an act of community love. Every submission from friends and strangers filled us with hope and reminded us that we could make art driven by love and not profit. We can create art that is a balm to the oppressed, an irritant to our oppressors, and provides material support to our communities.

 

Mercury! Business Intelligence

My first true freelance client, I met the principal of Mercury! Business Intelligence during a power outage. I sat outside Sarah Lawrence College’s student center, charging my phone and laptop at a public outlet. After a few minutes, a conversation broke out between those with the same idea. The company principal explained to me that the software he invented had been in use at private companies for a few years but, without a brand, was not reaching new customers. I was tasked with providing all marketing and writing services. Over the course of five months, I conducted thorough competitor research, SWOT analysis, and branding activities, resulting in flawless web copy, effective social media advertisements, and revised and reinvigorated blogs.

 

These graphics were created for my client in order to convey Mercury! Business Intelligence’s values and features. I wrote the copy and created the animations using Canva.

 

Sarah Lawrence College Poetry Festival

As social media manager for the Sarah Lawrence College Poetry Festival, I increased the average views of our content by 8,000%. These memes were targeted at young people in the New York City area who were also interested in poetry, fashion, and politics. They were shared organically for months and increased page views and festival attendance.

 

Carlson Design Team

I worked at Carlson Design Team for a year in-between graduating from the University of Iowa and enrolling at the MFA Creative Writing program at Sarah Lawrence College. I was tasked with crafting and editing content that spoke to the firm’s design expertise: commercial, educational, and healthcare architecture.

 
 

Articles & Essays

On Music

On Art

On Film & TV

On Games

On Lifestyle

On Literature

 

Poetry

No, Dear : Lichtspiel Opus
Pairi-Daeza : Iowa’s Best Emerging Poets
The Abandonarium: Bodega Magazine
Golden sings while her sister gives up her tail : Anomaly
Elegy for My Elegies to Trans Girls’ Bodies : Anomaly
The Day the Final Mermaid Died : High Shelf Press
Falling Water at the Met : Cathexis Northwest
Sestina for the Girl in the Horror Movie : Cathexis Northwest
The Island of the Day Before : INK Lit Mag
The Monument (for Mark Strand) : INK Lit Mag
A Woman in Lamp Light : INK Lit Mag
We Are : Little Village

 

Audio

 

EDITORIAL

Cheek

Co-editor

 

Lumina #19, Vol. 1-4:

Executive Poetry Editor

 
 

Lumina #9

Spring 2019: Assistant Poetry Editor

INK #5 & #6
Poetry Editor

 

Reviews

 

 What the professionals say:

“Brennan is a bright light and gifted writer, creating sharp and lively content that helps our clients tell stories with sparkle and intelligence. We value her proactive ideation and fresh perspective on our projects, and our clients love her work as well. Brennan’s a rockstar! ”
— Laura Bergheim, CEO, Wordsmithie, Inc.
“Brennan is a pleasure to work with, and her enthusiasm, talent, productivity, flexibility, and ability to get things done have made her a huge asset to our team at Wordsmithie. In addition to her writing and editing work, she’s gone above and beyond helping with image sourcing and creation for a number of high-priority projects. Her ability to jump in and become a key member of our team in a matter of weeks was quite impressive.”
— Alexandra Kenin, Google Studio Chief
“Brennan is an incredibly smart, insightful and creative copywriter. She brings so much to the table; whether it is her curious and thoughtful nature, her finger on the pulse of culture, music and art, or her ability to hit the ground running and devour a project. Tech-savvy and literary-bred MFA, Brennan will do the research to write in the required voice, with knowledge and focus and an acute sense of timing and urgency as needed by each client project. She delivers! Brennan is a pleasure to work with and a shining talent that you best capture while you can.”
— Joanne Kagan, CEO at AdEssence Marketing Inc.
“Brennan’s is a mind awake to, and interested in, texts as engagements with possibility (of being, thinking, making). Brennan’s readings ask us to think about questions of power and love, as well the generative, troubling, and complex notions of what it means to be inside and/or outside (of an architecture, a legacy, a history, a life, a mermaid, a body, a text).”
— Aracelis Girmay, Guest Faculty at Sarah Lawrence College
“Brennan is marvelous at shapeshifting while holding onto [her] power and signature style.”
— Tina Chang, Brooklyn Poet Laureate
“Brennan is both an artist and a deeply critical thinker, who approaches discussions about writing as a museum-goer might approach a painting (it’s no wonder that she is also interested in architecture and visual art). She’s incredibly smart, incisive, curious, and kind—all qualities that came across in both her writing and in discussions.”
— Melissa Faliveno, Guest Faculty at Sarah Lawrence College
“There’s a story about Rilke: a woman leaving a party where she had met him said, Does he have to be a poet all the time? Perhaps not a true story...but Brennan [is] a poet all the time.”
— Marie Howe, New York Poet Laureate